PLAN

Give your international offer a clear direction.

Positioning, service priorities and a practical growth plan for your organisation.

INTERNATIONAL PATIENT STRATEGY

A focused scope. Useful deliverables.

01

A position your team can explain

Clarify who you serve, which services you prioritise and why your offer is relevant. Replace broad promises with an offer your staff can deliver consistently.

02

A connected commercial plan

Bring positioning, markets, website priorities, referral channels and inquiry handling into one plan. Identify the people and resources required for each stage.

03

A realistic sequence

Organise work into near-term improvements and larger initiatives. Agree dependencies, owners and measures before committing to a channel or campaign.

WHAT YOU RECEIVE

What you receive

A strategy document, priorities by workstream, implementation roadmap and review discussion. Forecasts, when scoped, state their assumptions and are not guarantees.

HOW WE WORK

Agree the question. Do the work. Review the next step.

01

Scope

Define your objective, markets, responsibilities and available inputs.

02

Deliver

Work through the agreed research, design or implementation tasks.

03

Review

Discuss the output, outstanding dependencies and next priorities.

Before we begin.

Can this be a standalone engagement?

Yes. We can agree a focused project or connect this work to a broader strategy and implementation programme.

What determines the timing and fee?

The number of markets or services, depth of research, amount of content, access requirements and delivery responsibilities. We confirm the scope before quoting.

Where should we start if the priorities are unclear?

The International Patient Readiness Review can help identify practical starting points.

LET’S TALK

Turn your next priority into a practical plan.

Tell us where you are now and what you want to improve.

Altay

Medical Tourism Consulting
Strategy, digital presence and patient operations for international healthcare businesses.
Altay Consulting Ltd.
Baglarbasi, Sakarya Sok. No:31/1 Istanbul, Turkey
© 2026 Altay Medical Tourism Consulting.

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