MEDICAL TOURISM CONSULTING
FREE E-BOOK · BOOK 2 OF 4
101 Ways to Attract International Patients
The definitive playbook for clinics and hospitals in medical tourism.
A practical reference for clinics and hospitals that want a dependable international patient programme, not one that relies on a single partner, campaign or person. It brings together 101 ways to improve discovery, support informed decisions and strengthen the experience after treatment. Each Way comes with effort, cost and timing guides, first steps, risks and measures. Find your bottleneck, choose five priorities and give each one an owner.
Free PDF · First edition, 2026
WHAT’S INSIDE
01 · Foundations, search and your website (Ways 1–27)
Positioning, a beachhead market, named doctor profiles, published prices, response standards, inquiry tracking, and procedure pages that answer patients’ real questions.
02 · Content, video, social and paid media (Ways 28–55)
Doctor explainers, consented patient stories, the platforms your source market uses, and paid campaigns tested with a cap and judged by booked patients.
03 · Directories, partnerships and authority (Ways 56–89)
Verified directories, honest reviews, vetted facilitators, referring doctors, insurers and employers, plus PR, conferences and transparent reporting.
04 · Conversion, experience and referral (Ways 90–101)
Remote consultations, written treatment plans, clear terms, informed consent, a named coordinator, home-doctor handover and follow-up.
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