MEDICAL TOURISM CONSULTING
FREE E-BOOK · BOOK 4 OF 4
The 22 Immutable Laws of Medical Tourism Branding
A practical guide for clinics and hospitals that offer many services but are hard to remember.
It applies 22 branding laws to the decisions that shape your name: what you focus on, how you back your promise with evidence, how you name and structure your services, how your identity travels across languages, and how you manage the brand over time. It closes with a 22-question brand audit and a one-page brand strategy.
Free PDF · First edition, 2026
WHAT’S INSIDE
01 · Narrow to grow strong, and how a brand is born (Laws 1–7)
Expansion, Contraction, Publicity, Advertising, the Word, Credentials and Quality. Choose a focus and build a recognisable name with checkable reasons behind it.
02 · Category and name (Laws 8–12)
Category, Name, Extensions, Fellowship and the Generic. Choose a distinctive name and decide what belongs beneath it.
03 · Brand architecture and identity across borders (Laws 13–18)
Company, Subbrands, Siblings, Shape, Color and Borders. Make the relationships between your names clear, and keep your identity recognisable across languages and formats.
04 · Brands over time (Laws 19–22)
Consistency, Change, Mortality and Singularity. Protect a position, recognise when change is needed and retire a name responsibly.
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