MEDICAL TOURISM CONSULTING
ASSESS · INTERNATIONAL PATIENT READINESS
Before you invest more, know what to improve.
A structured review of the way international patients discover your organisation, understand your services and make an inquiry.
For hospitals, clinics and medical tourism businesses.
Clarity before commitment.
Website
Search visibility
Competitor positioning
Inquiry process
Search visibility
Competitor positioning
Inquiry process
PRIORITISED RECOMMENDATIONS + REVIEW CALL
IS THIS THE RIGHT START?
For teams with questions that need a practical answer.
STARTING OUT
Entering a new market
You need to understand whether your website and inquiry process are ready for an international audience.
IMPROVING
Finding the friction
People visit or inquire, but your team is unsure which parts of the journey need attention.
PLANNING
Choosing the next investment
You are considering a new website, SEO work or campaigns and want a clearer brief.
WHAT WE REVIEW
Four connected parts of your patient journey.
01
Your website
Treatment information, clinician profiles, language availability, mobile usability, navigation and contact routes.
02
Search visibility
Relevant search topics, discoverability, content gaps and the relationship between your pages and intended markets.
03
Competitor positioning
How a scoped selection of providers describes services, trust information and international patient support.
04
Inquiry handling
Ownership of incoming inquiries, communication steps, quotation handoffs, coordination and follow-up procedures.
WHAT YOU RECEIVE
A review your team can act on.
A concise findings document
Observations organised by the areas reviewed, with examples and an explanation of why each issue matters.
A prioritised improvement list
Actions grouped by importance and practical effort, distinguishing immediate fixes from larger projects.
A review call
A walkthrough of the findings with space for questions, dependencies and the next steps your team wants to take.
ILLUSTRATIVE EXAMPLE · NOT A CLIENT RESULT
From a vague concern to a clear action.
THE QUESTION
“Why are website inquiries difficult to handle?”
A hypothetical clinic receives messages without a clear service interest or source market. Several staff members respond, but ownership is unclear.
THE RECOMMENDATION
Clarify the inquiry route and ownership.
Use a clear service selector, explain what happens after contact and agree who responds. Track response time and the share of inquiries with enough information to route correctly.
THE PROCESS
A focused review, with your team involved.
01
Agree the scope
Confirm your markets, services, review questions and the pages or workflows to assess.
02
Share the context
Provide approved access and non-patient business information relevant to the scope.
03
Review the findings
Discuss observations and agree which recommendations deserve attention first.
WHAT WE NEED FROM YOU
Context makes the review more useful.
Your website and priority services.
The source markets you are considering.
Your current inquiry workflow and team responsibilities.
Approved analytics or Search Console access, if available.
Business goals and known constraints.
The source markets you are considering.
Your current inquiry workflow and team responsibilities.
Approved analytics or Search Console access, if available.
Business goals and known constraints.
SCOPE BOUNDARIES
Clear expectations from the start.
The review provides business and digital recommendations. It is not a clinical audit, legal certification or guarantee of patient volumes.
Implementation, translations, advertising spend and platform subscriptions are scoped separately.
Timing and fees are agreed after the review scope is confirmed. Please do not share identifiable patient information.
Implementation, translations, advertising spend and platform subscriptions are scoped separately.
Timing and fees are agreed after the review scope is confirmed. Please do not share identifiable patient information.
QUESTIONS ABOUT THE REVIEW
What to expect.
Do we need analytics in place?
Analytics can make the review more informative, but the initial scope can focus on your public website, market positioning and documented inquiry process. We identify any data limitations.
Will you implement the recommendations?
Implementation support can be agreed separately. The review is designed to give your team a useful plan whether you implement internally or commission further work.
How do we measure progress?
We agree measures appropriate to the scope, such as completing priority website fixes, improving inquiry routing or establishing a reliable reporting baseline. We do not promise a specific commercial outcome.
Can we review one specialty or market first?
Yes. A defined specialty or source market can make the review more focused. We agree boundaries before starting.
LET’S TALK
Turn your next priority into a practical plan.
Tell us where you are now and what you want to improve.
Altay
Medical Tourism Consulting
Strategy, digital presence and patient operations for international healthcare businesses.
Altay Consulting Ltd.
Baglarbasi, Sakarya Sok. No:31/1 Istanbul, Turkey
Baglarbasi, Sakarya Sok. No:31/1 Istanbul, Turkey
© 2026 Altay Medical Tourism Consulting.