7 October 2026 — Altay Medical Tourism Consulting today announced a series of four practical e-books for hospitals, clinics and medical tourism businesses. The guides cover the full path from winning a first group of international patients to building a brand that patients choose by name.
The series turns the frameworks Altay uses with providers into four short, actionable guides. Each focuses on one stage of international growth: getting started, finding dependable routes to patients, positioning, and branding. The guides are free to download from the Altay website.
The four guides
Zero to One Medical Tourism
A step-by-step system for winning your first ten international patients, written for organisations at the start of their international journey.
- Define the offer
- Choose your initial market
- Plan the inquiry journey
101 Ways to Attract International Patients
101 practical ways to build several dependable routes to international patients, so growth does not rely on a single channel.
- Build a useful digital presence
- Explore channels and partnerships
- Connect marketing to follow-up
22 Immutable Laws of Marketing for Medical Tourism
How the classic rules of positioning decide which clinics international patients choose, applied to hospitals, clinics and medical tourism businesses.
- Clarify your audience
- Make positioning understandable
- Prioritise consistent communication
22 Immutable Laws of Branding for Medical Tourism
How to build a clinic or hospital into a brand that international patients choose by name, with brand promises the organisation can deliver.
- Define brand meaning
- Build consistency
- Connect brand promises to delivery
Who the series is for
The guides are written for the organisations behind international healthcare: hospitals and hospital groups, clinics and specialist practices, medical tourism facilitators, and teams launching an international patient service for the first time. Each guide can be read on its own, and together they follow the order in which most providers face these decisions.
“Many providers know international patients are possible but are unsure where to start or what to prioritise. We wrote these guides to share the practical frameworks we use with clients: start with a clear offer, build dependable routes to patients, and make positioning and branding match what the organisation actually delivers.”
Omer Ilyasli, Founder, Altay Medical Tourism Consulting
Availability
All four guides are available now and free to download from the Altay website.
About the titles
The two “22 Laws” guides apply ideas popularised by The 22 Immutable Laws of Marketing (Al Ries and Jack Trout) and The 22 Immutable Laws of Branding (Al Ries and Laura Ries) to international healthcare. The Altay guides are independent and are not affiliated with or endorsed by the original authors.
About Altay Medical Tourism Consulting
Altay Medical Tourism Consulting (Altay Consulting Ltd.) is an Istanbul-based B2B consultancy for the business of international healthcare. It works with hospitals, clinics and medical tourism businesses on healthcare business strategy, digital presence and international patient operations. Its services include readiness reviews, market research, international patient strategy, healthcare websites, SEO and content, digital marketing and directory presence.
Media contact
Altay Medical Tourism Consulting
[email protected]
altayconsulting.com
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